英语翻译四、广告传播方式因素（一）受众喜爱使用网络的一个重要原因,在于享受自由的主宰感受,网络媒体的互动性正好能使受众接受信息的方式更具有个性化和自主化特征.在网络中,受众

英语翻译四、广告传播方式因素（一）受众喜爱使用网络的一个重要原因,在于享受自由的主宰感受,网络媒体的互动性正好能使受众接受信息的方式更具有个性化和自主化特征.在网络中,受众
英语翻译
四、广告传播方式因素
（一）受众喜爱使用网络的一个重要原因,在于享受自由的主宰感受,网络媒体的互动性正好能使受众接受信息的方式更具有个性化和自主化特征.
在网络中,受众凭借个人愿望、爱好、情绪来自由地选择接触,追求个性奔放和自由.通过网络来寻找个人感兴趣的各种信息.因此,网民对网络中的强迫式广告很反感.结合实际来看,我国网络视频广告也普遍存在强迫和干扰的问题,因此,
从今后的发展来看,网络视频广告传播应该以尊重广大受众作为主要原则.
（二）网络视频为受众提供了一种网民所追求的休闲和娱乐方式.
网络视频广告可以抓住受众追求休闲和娱乐的这种心理来改变传播的策略,从而实现有效传播.例如,可以在大众喜爱的游戏中植入隐形广告这种广告信息把广告作为媒介情节中的一个元素进行处理,让消费者在游戏虚拟空间中不经意地体验广告所表达的产品信息并让他们悄然接受并达到“润物细无声”的效果.
五、结束语
网络视频广告不仅很好地结合了电视广告的生动、具体的特征,增强了广告的引导力和感染力,还加强了对受众的劝说程度,因此在传播方式上具有明显的优势,此外,网络视频广告还继承了网络的互动性强、覆盖范围广等特点,因此是一个潜力巨大的信息载体平台、对于这一新兴的广告媒体,关于其影响因素的研究内容决不仅限于本文的讨论,还需要更多的专家和学者针对网络视频广告这一种全新的网络广告形式,开展更加深入、系统的研究.

英语翻译四、广告传播方式因素（一）受众喜爱使用网络的一个重要原因,在于享受自由的主宰感受,网络媒体的互动性正好能使受众接受信息的方式更具有个性化和自主化特征.在网络中,受众
Four, advertisement dissemination way factors
(a) audience loved Internet use is one important reason, enjoy the freedom dominate feeling, online media interactive just can make the audience accept information way more has the personalized and autonomization characteristics.
In a network, the audience with individual desire, hobbies, mood by to choose from, pursue the bold and unrestrained individual character contact and free. Through the Internet to find people interested in all kinds of information. Therefore, users of the network intimidating advertisements are very antipathetic. Combining with actual, medium-small network video ads are also widespread force and interference problems, therefore,
From the perspective of future development, network video advertising communication should be based on respecting a wide audience, as the main principle.
(2) network video for audience provides a netizen pursuit of leisure and entertainment.
Network video advertising can seize audience pursuit of leisure and recreation to change this kind of psychological spread strategy, so as to achieve the effective communication. For example, can be in popular game stealth advertising the advertising message implanted the advertising as a medium plot an element of processing, let consumers in the game in the virtual space to inadvertently experience advertising expressed by the product information and let them quietly accept and achieve "moistens everything silently" the effect.
Five, closing
Network video advertising not only combined well the TV advertising vivid and specific features, strengthening the advertising guidance force and appealing, but also strengthened the audience persuasion degree, so in dissemination way has a distinct advantage, in addition, network video advertising also inherited network interactive strong, bestrow scope wait for a characteristic, therefore is a huge potential for the carrier of information platform, for this emerging advertising media, about its influence factors of the research content is not just limited the discussion, still need more experts and scholars on network video ads that a kind of brand-new network advertising forms, carry out more thorough and systematic research.